Larrikin taps Soil Air for New York and New Jersey expansion

Larrikin Bourbon Company has named Soil Air Distribution to represent Larrikin Bourbon and Koala Bare Gin in New York and New Jersey. The move gives the Kentucky distiller access to two major Northeast spirits markets as it continues to grow its U.S. wholesale footprint.

Why it matters: - Larrikin Bourbon Company is moving deeper into the Northeast, one of the country’s most competitive beverage regions. - The New York and New Jersey rollout could widen shelf and menu placement for Larrikin Bourbon and Koala Bare Gin across independent retailers, bars and restaurants. - The expansion supports Larrikin’s broader U.S. growth strategy while the company remains independently owned and distilled in Kentucky.

What happened: - Larrikin Bourbon Company appointed Soil Air Distribution to represent Larrikin Bourbon and Koala Bare Gin throughout New York and New Jersey. - The announcement covers distribution across both states, with placements planned in retail and on-premise accounts. - Larrikin said the move is part of its continued U.S. expansion.

The details: - Larrikin Bourbon Company is based in Lawrenceburg, Kentucky, and distills bourbon, rye whiskey and specialty releases there. - Koala Bare Gin is Larrikin’s sister brand and uses native Australian botanicals with a softer juniper profile. - Soil Air Distribution focuses on independent and emerging beverage brands in New York and New Jersey. - Greg Keeley, founder and distiller of Larrikin Bourbon Company, said New York and New Jersey are markets where spirits drinkers are open to trying brands outside the usual playbook. - Keeley said Soil Air understands how to place independent brands with the right accounts. - Matt Sleeman, vice president of Soil Air Distribution, said Larrikin and Koala Bare stand out and have strong potential with retailers, bartenders and consumers in both states.

Between the lines: - The deal signals that Larrikin is pushing a more distinctive brand story as it competes for attention in crowded Northeast markets. - Soil Air is adding two brands that already have a clear identity, which can help the distributor target accounts looking for differentiated spirits. - The partnership also gives Koala Bare Gin a wider platform in a U.S. market that still leans heavily on familiar gin styles.

What's next: - Larrikin and Soil Air will work to place the brands across New York and New Jersey retail and on-premise channels. - The company is likely to use the Northeast launch to build more wholesale momentum in the U.S. - Larrikin will continue marketing itself as a veteran-owned, Australian-founded distillery tied to the Kentucky Bourbon Trail® and Kentucky Distillers’ Association. - More information is available on Larrikin’s social channels, Instagram, Facebook and Koala Bare Gin’s Instagram.