VARStreet adds customer-specific menu visibility for storefronts

VARStreet has launched a storefront update that lets resellers limit Header and Footer menu items to specific logged-in customers. The feature is designed to give VARs more control over navigation, protect customer-only resources and avoid managing separate storefronts.

Why it matters: - Resellers can now tailor storefront navigation to specific customer accounts without building separate storefronts. - Customer-only menu items stay hidden from guest users and unrelated customers. - The change gives VARs tighter control over how links, resources and navigation options appear in the storefront.

What happened: - VARStreet Inc. introduced customer-specific visibility controls for Header and Footer menu items on the storefront. - The feature is available now for all VARStreet BackOffice resellers. - Resellers configure the feature from the Header/Footer menu screen in the Store Customization module.

The details: - A new Visibility tab has been added to the Header Menu and Footer Menu configuration screen in the eCommerce Store Customization module. - Administrators can search for and select customers who should see a specific Header or Footer menu item. - Once customers are selected, the menu item is visible only to logged-in contacts tied to those customers. - The storefront setting “Visible to guest users” turns off automatically when customer-specific visibility is enabled. - Menu items with no customer selection continue to be visible to guest users, as before. - VARStreet said the update is aimed at giving resellers a more targeted way to manage storefront navigation.

Between the lines: - The feature reflects demand for more segmented B2B storefront experiences, where different buyers may need different resources or links. - The update also reduces the need for manual workarounds that can come with maintaining multiple storefronts. - Shiv Agarwal, Director of Sales and Marketing at VARStreet Inc., said the feature gives resellers more control over how customers navigate and engage with their store.

What's next: - VARStreet says the feature is part of a broader series of platform enhancements focused on a more personalized and controlled storefront experience. - The company is positioning the update as an ongoing step in improving how resellers manage customer-facing navigation.

The bottom line: - VARStreet is giving resellers a simple way to hide or show storefront menu items by customer, making B2B storefronts more personalized and secure.

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