ADinfinitum rebrands as ADin with new website

The New York strategic communications agency ADinfinitum has introduced ADin as its public-facing brand after more than 30 years in business, alongside a redesigned website at adinnyc.com. The move signals a broader focus on storytelling, cultural relevance and integrated communications as brands navigate a changing media landscape.

Why it matters: - ADin is positioning itself for the next phase of brand communications, where trust, relevance and cross-channel strategy matter as much as traditional media relations. - The rebrand gives the agency a shorter, more accessible name while reflecting how client needs and communications channels have changed over three decades. - The new identity is aimed at helping brands turn complex challenges into stories that connect with audiences and build long-term authority.

What happened: - ADinfinitum, Inc. introduced ADin as its new public-facing brand identity. - The agency launched a redesigned website at adinnyc.com. - Sue Taggart, founder and CEO, said the new identity reflects how the agency has evolved with the industry, audiences and clients.

The details: - ADin says public relations and media relations remain core services. - The agency now emphasizes strategic storytelling, media influence, cultural relevance and integrated communications. - The website highlights work across social and digital communications, experiential programs, influencer and community engagement, and AI-enabled communications strategy. - ADin works with brands in healthy lifestyles, wellness, food and beverage, consumer products and purpose-driven organizations. - The agency says its experience includes translating complex science and technical information into compelling stories. - ADin also focuses on helping purpose-driven brands connect with consumers and on building visibility and authority for companies operating in changing markets. - The new site includes expanded case studies, strategic insights and examples of brand work. - The agency’s founder-led model remains central to its approach.

Between the lines: - The rebrand signals a shift from a legacy agency identity to a more modern, streamlined market-facing brand. - ADin is leaning into a broader definition of communications, suggesting clients want more than press outreach alone. - The emphasis on meaningful stories and “what brands need from communications today” points to a market where differentiation and credibility are increasingly important. - Taggart said the agency’s long-term relationships and accumulated knowledge are key assets as ADin updates its positioning.

What's next: - ADin will use the new website to showcase its work, point of view and results more prominently. - The agency will continue targeting established companies and emerging brands in health, wellness, food, consumer products and purpose-driven business. - ADin says it will keep building communications strategies around stories, purpose and audience relevance.

The bottom line: - ADinfinitum’s shift to ADin is a branding reset built to match how the agency now works: broader, more strategic and more focused on helping brands matter, not just get noticed.