MobiLoud launches DTC Mobile Apps intelligence platform

MobiLoud launched DTC Mobile Apps, a directory and research platform focused on consumer ecommerce mobile apps, on August 27, 2026. The tool tracks more than 600 apps across 19 categories and aims to help brands, investors and agencies understand a market that is hard to measure at scale.

Why it matters: - Consumer brands are treating mobile apps as a bigger retention and revenue channel. - DTC Mobile Apps is designed to make a fragmented market easier to track, compare and research. - The platform gives brands a way to see how competitors use app features, design and customer experience. - MobiLoud says the long-term goal is to build the most comprehensive intelligence resource for the DTC mobile app market.

What happened: - MobiLoud launched DTC Mobile Apps, a new directory and intelligence platform for ecommerce mobile apps. - The launch was announced on August 27, 2026. - The platform currently includes more than 600 apps across 19 categories. - Users can search whether a specific brand has its own mobile app through a brand lookup tool. - The site includes app profiles with strategic breakdowns of features, design and overall app experience. - Users can explore the platform at dtcmobileapps.com.

The details: - DTC Mobile Apps tracks and analyzes mobile apps from successful consumer brands. - The platform is aimed at consumer ecommerce brands, agencies, investors and industry researchers. - MobiLoud plans to expand the directory and individual app profiles. - MobiLoud also plans to release proprietary market reports on ecommerce mobile apps and the broader mobile commerce landscape. - MobiLoud has operated in mobile apps since 2013. - The company helps consumer brands launch apps through a more sustainable and efficient approach than traditional custom development. - MobiLoud supports brands on Shopify, Shopify Plus, custom, headless and enterprise ecommerce platforms. - MobiLoud provides technology and ongoing support to launch and operate native mobile apps.

Between the lines: - Mobile app data is hard to compile because app information is siloed. - That makes it difficult to build reliable market data or review app experiences at scale. - DTC Mobile Apps is meant to fill that gap with a centralized dataset and research layer. - Andrew Buck, head of content at MobiLoud, said the company wants to build the first resource focused specifically on consumer ecommerce brands and their mobile apps. - Buck also said MobiLoud believes owning an app may soon matter almost as much as having a website.

What's next: - MobiLoud will keep expanding the platform’s underlying dataset. - The company plans to add more app coverage and richer profile details. - MobiLoud expects to publish market reports as the platform grows. - The company will keep using its mobile commerce experience to focus on research and insights that matter most to ecommerce brands.

The bottom line: - DTC Mobile Apps turns MobiLoud’s app-building experience into a research product for a market that has been difficult to map.