SweetNight expands CoolNest line and adds Labor Day discounts

SweetNight said Aug. 25 it has added new mattresses and bedding to its CoolNest series and is pairing the launch with Labor Day promotions of up to 45% off sitewide. The move widens the brand’s cooling-sleep lineup while pushing lower entry prices on mattresses, pillows and bundles.

Why it matters: - SweetNight is broadening its cooling-sleep lineup at the same time it is discounting key products for Labor Day. - The expanded product set and lower pricing are aimed at making the brand’s sleep technology more accessible to more U.S. shoppers. - The promotion includes mattresses, pillows and bundles, which can lower the cost of building a full sleep setup.

What happened: - SweetNight announced new additions to its CoolNest series on Aug. 25, 2026. - The company also launched a Labor Day sale through its official store, SweetNight.com. - The sale offers up to 45% off sitewide. - Most mattress models ship with 2 free cooling pillows. - Bundle orders receive up to 15% extra savings automatically.

The details: - The CoolNest series now includes 4 mattresses: CoolNest Memory Foam Mattress, CoolNest Hybrid, CoolNest Pro Memory Foam Mattress and CoolNest Ultra Memory Foam Mattress. - SweetNight added 4 cooling bedding products: CoolNest Ergonomic Cooling Pillow, CoolNest Cooling Sheet Set, CoolNest Cooling Comforter and CoolNest Cooling Eye Mask. - CoolNest mattresses are designed to feel between 8 degrees and 11 degrees cooler than regular memory foam mattresses, depending on the model. - The CoolNest Ultra Memory Foam Mattress is the flagship model in the series. - The Ultra uses a five-stage cooling system and a 7-zone support structure. - Its features include an Ice Silk cover with Qmax = 0.25, PCMflux foam for temperature balancing, AirMesh foam for breathability and a refined 7-zone support design. - With discounts applied, prices start at $29.99 for a Comfort Pillow 2-Pack. - A 12-inch CoolNest Memory Foam Queen starts at $399.99 and includes 2 free cooling pillows. - A 16-inch CoolNest Ultra Memory Foam Mattress in queen size is priced up to $929.99. - All mattresses come with a 100-night trial and a 10-year warranty. - SweetNight products have been recognized or covered by the American Chiropractic Association, Apartment Therapy, Sleep Foundation and Sleep Doctor.

Between the lines: - SweetNight is pairing product expansion with a seasonal sales push, a common move when brands want to turn attention into immediate purchases. - The company is leaning on cooling claims, support features and bundled accessories to differentiate the CoolNest line in a crowded mattress market. - The trial and warranty terms reduce buying risk and may help convert shoppers who are comparing online mattress options.

What's next: - SweetNight’s Labor Day pricing and bundle offers will remain a focal point for shoppers looking for lower-cost entry into the CoolNest line. - The newest CoolNest Ultra model appears positioned as the brand’s premium anchor product as interest grows after launch. - Additional consumer response will likely center on whether the expanded lineup can sustain demand beyond the holiday sale window.