Thanks! Naturals launches Lip Oil Trio at Ulta.com
Thanks! Naturals has launched a new Lip Oil Trio and holiday gift set at Ulta.com, expanding its self-care lineup into lip care. The woman-owned wellness brand says the collection is meant to turn daily beauty routines into a more feel-good ritual.
Why it matters: - Thanks! Naturals is extending its self-care brand into lip care, a category where daily use can help turn a beauty step into a repeat ritual. - The launch gives the brand another holiday-friendly product line, with a gift set positioned for seasonal shopping and gifting.
What happened: - Thanks! Naturals launched a new Lip Oil Trio at Ulta.com on Aug. 24, 2026. - The collection includes three formulas: Sheer Lip Oil, Shimmer Lip Oil and Tinted Lip Oil. - The company also introduced a holiday Lip Oil Gift Set. - The products are available now on Ulta.com.
The details: - Sheer Lip Oil is designed for a glossy, fresh-faced finish. - Shimmer Lip Oil adds shimmer and shine. - Tinted Lip Oil combines color with a glossy finish. - The Holiday Lip Oil Gift Set packages three lip moments for gift guides, stocking stuffers and self-care gifting. - Thanks! Naturals describes its broader lineup as plant-based, sun-grown and cold-pressed, spanning mood-lifting balms, roll-ons, bath fizzes and other self-care products. - The brand says the lip launch expands its mission to turn ordinary routines into opportunities for self-care.
Between the lines: - The launch leans into a growing consumer preference for products that blend beauty with wellness language and everyday utility. - Founder Harley Sutton framed the line as an extension of the brand’s feel-good identity rather than a standalone beauty play. - The holiday set suggests Thanks! Naturals is targeting both impulse purchases and gift buying, which can help a newer product line gain traction faster.
What's next: - Thanks! Naturals is directing shoppers to Ulta.com for the new lip products. - The company is also steering consumers to learn more about the brand online and follow @thanks_naturals. - The launch may set up additional beauty-meets-self-care extensions if the lip line resonates with shoppers.
The bottom line: - Thanks! Naturals is betting that lip care can be more than cosmetic — it can be marketed as a small, repeatable self-care moment.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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