FluentPet adds free Button Bootcamp to holiday hardware kits

FluentPet will include complimentary access to its live Button Bootcamp with every qualifying new hardware kit purchased this holiday season, starting Aug. 11. The move pairs the company’s button hardware with live coaching as it tries to make pet communication easier for first-time users.

Why it matters: - FluentPet is bundling education with hardware as holiday demand rises, aiming to help first-time users get started with button-based communication faster. - The free live coaching could reduce trial-and-error for families using FluentPet kits for the first time. - The offer is a $40 value and applies to qualifying new hardware kits, including holiday gift bundles.

What happened: - FluentPet said every new customer kit purchased this holiday season will include complimentary access to Button Bootcamp. - The promotion begins Aug. 11 and covers qualifying FluentPet hardware kits. - Button Bootcamp is a live, interactive virtual class designed to help new button teachers build confidence from day one. - The company said qualifying kits and registration details are available at more information.

The details: - Button Bootcamp includes a 30-minute live interactive coaching session. - The program includes live Q&A with FluentPet’s education team. - Participants receive a personalized action plan for continued progress. - The bundle also includes exclusive educational videos and written resources created by Alexis Devine. - Customers get direct access to FluentPet’s button-teaching professionals and community resources. - FluentPet said the program reflects years of experience across tens of thousands of households and hundreds of instruction sessions. - Alexis Devine, the certified professional dog trainer behind Bunny the Talking Dog, helped develop the program. - Devine has helped Bunny build a vocabulary of more than 100 words. - Bunny the Talking Dog has 12 million followers. - FluentPet said every new customer is invited into the free FluentPet Community for introductory resources, product guidance and access to Button Bootcamp. - FluentPet Academy is the company’s premium learning experience for more advanced communication skills. - FluentPet Academy includes in-depth courses, exclusive live events, ongoing coaching and expanded educational content. - Academy members also receive complimentary admission to select educational events throughout the year.

Between the lines: - FluentPet is positioning itself as more than a hardware seller and more like an education platform for interspecies communication. - The company is leaning on Devine’s credibility and Bunny’s popularity to make the training feel more practical and approachable. - Pairing live instruction with gifts could help convert holiday buyers into long-term users instead of one-time purchasers.

What happened: - FluentPet was launched in 2020 and has worked with the button-teaching community, scientists and experienced button teachers to refine its methods. - The company says its system is used in hundreds of thousands of homes around the world. - FluentPet said its broader ecosystem includes live coaching, community learning and advanced courses.

The bottom line: - FluentPet is betting that better onboarding will make button communication easier to adopt and stick with after the holiday season. - Founder Leo Trottier said the goal is to help every button teacher have fun and progress from a first press to more advanced communication.