The Brooks Group lands on Highspot’s list of top 25 sales training programs

The Brooks Group was named one of Highspot’s 25 best sales training programs on July 30, 2026, a recognition the company says reflects measurable results for go-to-market teams. The nod highlights demand for sales training that helps teams sell with value, build customer relationships and improve performance.

Why it matters: - Highspot’s ranking puts The Brooks Group in a curated group of sales training providers that buyers can use to evaluate partners for revenue teams. - The recognition signals continued demand for training that goes beyond product knowledge and focuses on consultative selling, account growth and negotiation. - Sales leaders looking to improve performance can use the list to compare programs built for measurable business outcomes.

What happened: - The Brooks Group said on July 30, 2026, that Highspot named it one of the 25 best sales training programs. - Highspot cited the company’s quality, innovative approach and measurable results for go-to-market teams. - The company was recognized for three programs: IMPACT Selling®, Strategic Account Management and Sales Negotiations.

The details: - IMPACT Selling® is a structured six-step sales methodology designed to align sales teams around a consistent process and common language. - Strategic Account Management is a system focused on protecting and expanding profitable customer relationships. - Sales Negotiations is a training program built to help sellers outperform competitors while preserving margins. - The Brooks Group said its training helps sales professionals become trusted advisors and build long-term customer relationships. - Highspot’s Best 25 Sales Programs list is aimed at CROs, sales VPs and sales learning and development leaders evaluating training partners. - The Brooks Group said it has been recognized as an innovator in sales training and performance since its founding in 1977. - The company also pointed to customer success and positive reviews as evidence of training effectiveness.

Between the lines: - The recognition reflects a broader shift in B2B sales toward skills that are harder to automate, including consultative selling, relationship building and value-based negotiation. - Spencer Wixom, president and CEO of The Brooks Group, said sales leaders now need teams that can move beyond product knowledge and personality to become trusted advisors in the age of AI. - That framing suggests training providers are increasingly being judged on whether they can show measurable impact, not just polished content.

What's next: - Sales leaders may use Highspot’s list to narrow vendor selection as they look for programs that can improve team performance. - The Brooks Group is likely to continue promoting its core training offerings to organizations seeking to strengthen customer relationships and sales execution. - The full Highspot list is available here.

The bottom line: - The Brooks Group’s inclusion on Highspot’s top-25 list reinforces the market value of sales training tied to clear process, customer outcomes and measurable results.