Gumlet says 12,000 Vimeo customers migrated after Bending Spoons deal

Gumlet released an 18-month report saying 12,000 customers moved video infrastructure from Vimeo to Gumlet between January 2025 and June 2026, after Bending Spoons acquired Vimeo. The company says the shift reflects rising prices, reliability concerns and trust erosion in enterprise video hosting.

Why it matters: - Gumlet says the migration shows how quickly enterprise video customers can leave when pricing, product stability and platform ownership change. - The report frames the shift as a warning for businesses that rely on third-party video infrastructure for paid content, training and streaming.

What happened: - Gumlet released "The State of Enterprise Video Hosting Post-Vimeo," an 18-month industry report on July 22, 2026. - The company says the report documents what it calls the largest enterprise video infrastructure migration since 2020. - Between January 2025 and June 2026, Gumlet tracked 12,000 customers moving from Vimeo to Gumlet. - The migration covered more than 900,000 hours of video and over 2 petabytes of data. - The customer mix included EdTech platforms, course creators, OTT operators, SaaS products with embedded video and corporate training providers. - The report ties the migration trend to Bending Spoons’ acquisition of Vimeo in September 2025 for $1.38 billion. - By January 2026, the majority of Vimeo’s staff had been laid off, including the entire video team, and a Bending Spoons spokesperson confirmed the layoff date to Gizmodo.

The details: - The report says Bending Spoons has followed the same acquisition playbook four times in three years. - In February 2025, Bending Spoons took Brightcove private in a $233 million all-cash deal. - Six weeks after that deal closed, Brightcove laid off 198 employees, or two-thirds of its U.S. workforce, including engineering and product staff serving enterprise customers. - Prior Bending Spoons acquisitions of Filmic in 2022 and WeTransfer in 2024 also were followed by mass layoffs and price increases. - Aditya Patadia, co-founder and CEO of Gumlet, said the post-acquisition disruption is a cautionary tale for any business running on third-party infrastructure. - Career Launcher, one of India’s largest test preparation companies, reported a 43% improvement in course completion rates after moving from Vimeo to Gumlet. - Career Launcher also said it recovered 21% of revenue from piracy after the migration. - The company completed the implementation in less than two weeks. - Career Launcher now hosts 150,000 hours of video uploaded per month on Gumlet. - Career Launcher uses Gumlet’s DRM-protected infrastructure with Widevine, FairPlay and PlayReady support. - Manish Gupta, executive vice president of technology at Career Launcher, said the move fixed broken DRM, reduced piracy and eliminated buffering. - Scott’s Bass Lessons, an online music academy that had used Vimeo for 15 years, also migrated to Gumlet during the research period. - Stu Wilson of Scott’s Bass Lessons said monthly costs dropped, delivery improved and the migration was seamless. - The report says four themes are driving migration from Vimeo: higher costs, reliability degradation after layoffs, a strategic shift away from creator and mid-market users, and trust erosion tied to the acquisition pattern. - Industry analysis from QuickOTT and CheckThat AI cited in the report says Vimeo’s bandwidth policy pushes customers above 2 terabytes per month into Enterprise contracts starting at $15,000 to $20,000 a year. - Verified consumer reports cited in the report show renewal price increases of 20% to 50% for existing customers. - The report says creator-focused alternatives launched in 2026 include Rushes, founded by UK filmmaker Guy Loftus in March 2026, and FrameRate, co-founded in April 2026 by Motion Array’s Tyler Williams and former BUCK communications director Justin Cone. - The enterprise market is also evaluating Mux, Cloudflare Stream, Bunny Stream, api.video and Gumlet. - Gumlet positions itself as a Vimeo and Wistia alternative for SaaS teams, EdTech platforms, course creators and OTT operators that need DRM protection, dynamic watermarking and secure video hosting without bandwidth penalties.

Between the lines: - The report is not just about one platform switch. It suggests the acquisition strategy itself is changing buyer behavior in enterprise video. - The combination of layoffs, price pressure and a narrower product focus appears to be pushing customers to specialist infrastructure vendors instead of broad creator platforms.

What's next: - Gumlet says the full report, methodology, public source citations from PetaPixel, CineD, Gizmodo, Engadget and The Verge, and a vendor-neutral migration framework are available on Gumlet’s website. - The broader market is likely to keep sorting between creator tools and infrastructure platforms as more companies reassess Vimeo alternatives.

The bottom line: - Gumlet is using the post-acquisition turmoil at Vimeo to argue that enterprise video buyers now prize stability, security and predictable pricing over legacy brand recognition.