Delkin holds 512GB CFexpress card price at $279.99 through July 31

Delkin Devices is keeping the retail price of its 512GB POWER CFexpress 4.0 Type B memory card at $279.99 through July 31, 2026, even as NAND flash and component costs push memory card prices higher across the industry. The move is meant to give photographers and videographers a lower-cost way to buy high-speed storage without giving up performance.

Why it matters: - Rising NAND flash and component costs are pushing memory card prices up across the industry. - Delkin is using a limited-time promotion to keep high-performance storage more accessible for photographers and videographers. - The price hold may matter most for new photographers who are delaying purchases because of higher storage costs.

What happened: - Delkin Devices said it will keep the retail price of its 512GB POWER CFexpress 4.0 Type B Memory Card at $279.99 through July 31, 2026, or while supplies last. - The promotion is available through B&H Photo and participating camera dealers. - The card model is the POWER CFexpress 4.0 Type B Memory Card, product number DCFX4P512.

The details: - The 512GB card is rated for read speeds up to 3650 MB/s. - The card is rated for write speeds up to 3240 MB/s. - Delkin says the card is designed for RAW photography, continuous burst shooting and high-bitrate video recording. - The promotion applies only while supplies last. - Delkin says many memory card manufacturers have already announced or implemented price increases. - Delkin Devices has been designing and manufacturing flash storage products for more than 35 years. - The company’s product lineup includes memory cards, card readers and storage devices for professional photographers, videographers and industrial applications.

Between the lines: - The pricing move is a competitive response to a market where storage costs are climbing. - Keeping a premium CFexpress card at a fixed price gives Delkin a way to appeal to budget-conscious buyers without changing the product’s performance specs. - Hunt’s Photo and Video said customers are spending more time comparing memory card prices and sometimes delaying purchases because of the higher cost.

What's next: - The promotion runs through July 31, 2026, unless inventory sells out sooner. - Buyers looking for the discounted price will need to act before supplies run out. - Delkin’s broader positioning suggests the company will continue leaning on performance and reliability as the memory market stays under cost pressure.

The bottom line: - Delkin is betting that a temporary price hold on a fast 512GB CFexpress card will help win buyers in an industry where storage is getting more expensive.