Artefact shows off agentic AI demos at Databricks summit
Artefact is using the Databricks Data + AI Summit in San Francisco to pitch a blueprint for production-ready AI agents, with a session from Harry Morphakis and five live demos at booth #674. The consulting firm says enterprises need to redesign workflows, not just bolt AI onto legacy systems, to make agentic systems useful in production.
Why it matters: - Artefact is framing agentic AI as an operating-model shift, not just a technology upgrade. - The company is targeting enterprise leaders who want AI systems that move beyond pilots and into measurable business value. - The message lands as many organizations struggle with data quality, governance, and workflow redesign before they can deploy agents at scale.
What happened: - Artefact is showcasing production-ready agentic systems at Databricks Data + AI Summit in San Francisco. - The company is presenting a featured session with Harry Morphakis and live demonstrations at booth #674. - Artefact says most enterprise AI efforts fail because companies apply AI to legacy processes, legacy data foundations, and legacy operating models. - Artefact will host a session titled "The Workforce You Won’t Recognize: Building the Hybrid Organization with AI Agents" on Thursday, June 18, 2026, from 9:50 a.m. to 10:10 a.m. in Theater 5. - Artefact representatives onsite include Ghadi Hobeika, Managing Partner and CEO of Artefact North America, Victor Coimbra, senior AI and technology leader, and Harry Morphakis.
The details: - Artefact’s blueprint starts with the business process, not the platform. - The approach calls for redesigning work end to end before deploying agents. - Artefact says teams should define which tasks to eliminate, augment, or elevate to human judgment. - The company’s model starts with a high-impact process rather than a big-bang rollout. - Governance, observability, evaluation, and accountability are embedded in production from the start. - Artefact describes itself as a Bronze Databricks partner with 300+ certified experts and 50+ joint global customers. - Artefact says its 2026 focus on Databricks includes Genie & AI/BI, Lakebase, EDW Migrations, and Agentic AI. - Artefact says its work spans Retail, Financial Services, CPG, and Beauty. - The company says its broader offering covers data & AI transformation across strategy, design, implementation, data quality and governance, data platforms, AI Factory, data-driven customer experience, and marketing ROI. - Artefact says it has 2,000 employees in 27 countries and partners with 1,000+ clients. - More information is available in Artefact's announcement.
Between the lines: - Artefact is pushing a familiar but important argument: the hardest part of agentic AI is redesigning work, not generating outputs. - The demos are built to show that agents become more useful when they sit on governed, production-ready data rather than disconnected datasets. - The company is also using industry-specific examples to make agentic AI feel operational, not abstract.
What's next: - Artefact will use the summit to pitch its Databricks-based agentic AI work to enterprise buyers. - The June 18 session gives the company a chance to turn its blueprint into a concrete playbook for hybrid human-agent organizations. - The five demos are designed to show how agentic systems could work in marketing, financial services, consumer goods, beauty, and logistics.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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