New York Mavericks name Go Bowling official partner

The New York Mavericks have added Go Bowling as their official bowling partner for the 2026 PBR Teams season, tying together bull riding, family entertainment and community events. The deal centers on Go Bowling Maverick Days at UBS Arena in October and adds season-long activations, branding and fan promotions.

Why it matters: - The partnership gives the New York Mavericks a new sponsor built around family-friendly entertainment, not just arena visibility. - Go Bowling gains a season-long platform inside PBR Teams and a branded homestand at UBS Arena in Belmont Park, New York. - The deal is designed to widen the Mavericks’ reach beyond bull riding fans and into local communities and casual sports audiences.

What happened: - The New York Mavericks named Go Bowling the team’s newest sponsor and Official Bowling Partner for the 2026 PBR Teams season. - The announcement was made June 11, 2026, in Belmont Park, New York. - The Mavericks’ annual homestand will now be called Go Bowling Maverick Days. - Go Bowling Maverick Days is scheduled for Oct. 16-18, 2026, at UBS Arena. - Go Bowling also becomes the exclusive sponsor of the Mavericks in the Bowling and Family Entertainment Center categories.

The details: - The partnership will run throughout the 2026 season and peak during Go Bowling Maverick Days. - Fan activations will include an indoor concourse experience, an outdoor Fan Fest area, daily appearances by Mavericks riders, coupon giveaways and sweepstakes. - Go Bowling will receive branding on team uniforms, venue signage, digital boards, LED ribbon rotations and team-controlled arena digital assets. - A community bowling event and meet-and-greet will be held at a local BPAA center during the week of Go Bowling Maverick Days. - The event will feature New York Mavericks athletes and give fans a chance to meet riders away from the arena. - The partners will produce a recurring social video series, “Bowling the Perfect Game,” following the Concrete Cowboys as they try to bowl a perfect game at BPAA locations across the country. - The partnership also includes a season-long “Perfect Game” fan promotion that will reward Mavericks supporters with special offers whenever all five team athletes successfully ride their bulls in a game. - Tickets for Go Bowling Maverick Days are on sale through Ticketmaster and NewYorkMavericks.com.

Between the lines: - The Mavericks are using sponsorship as an experience strategy, blending live events, social content and community access into one package. - Go Bowling is positioning itself as a broad lifestyle brand, not only a bowling-center advertiser. - The matchup of bull riding and bowling is meant to make the Mavericks feel more accessible to families while keeping the sport’s intensity front and center.

What’s next: - The teams will roll out season-long activations leading into the Oct. 16-18 homestand. - Fans can expect more details through the Mavericks’ digital channels and Go Bowling’s promotional efforts. - The community bowling event, social series and fan promotions will continue to build momentum before and during the 2026 PBR Teams season.

The bottom line: - The Mavericks and Go Bowling are trying to turn a sponsor deal into a full-season fan engagement platform, with the homestand as the centerpiece.