Fieldsheer launches new Activewear line with cooling and UPF50 protection
Fieldsheer has introduced a new Activewear collection designed for year-round comfort, moisture management, and temperature regulation. The line replaces much of the company’s Mobile Cooling apparel and will sell through Fieldsheer’s website and major retailers including Kohl’s, Target, Walmart, Home Depot and Acme Tool.
Why it matters: - Fieldsheer Activewear is built for consumers who want apparel that can work across seasons, not just in hot weather. - The collection combines cooling performance, moisture control, sun protection and easy-care features in one lineup. - The launch expands Fieldsheer’s apparel strategy while phasing out much of the older Mobile Cooling line.
What happened: - Fieldsheer launched Fieldsheer Activewear, a new apparel collection for year-round comfort, temperature regulation and performance. - The collection includes men’s and women’s tank tops, short sleeve T-shirts and long sleeve T-shirts. - Fieldsheer said the line will replace much of the existing Mobile Cooling product line, while select legacy products such as Hydrologic and Hi-Vis shirts remain under the Mobile Cooling brand. - The company announced the collection on June 11, 2026, from Carlsbad, California.
The details: - The shirts use a fabric blend of 92% recycled polyester and 8% Spandex. - The line features DRICOMFORT® GEO 365 fabric, a chemical-free, mineral-infused technology built into the fabric fibers. - The fabric is designed to help cool skin temperature in warmer weather. - The shirts also offer moisture-wicking, fast-drying and breathable performance. - All shirts include UPF50 sun protection. - A second apparel category uses a premium Nylon/Lycra Sport fabric blend with 31% Lycra spandex fiber. - Fieldsheer says that blend is designed to improve flexibility, fit retention and durability. - The company is branding that category Easy Care. - Easy Care items include men’s and women’s athletic pants, athletic shorts and hoodies. - The Easy Care products are machine washable, tumble-dry friendly, wrinkle resistant, shrink resistant and anti-pilling. - The line also includes three-packs of low, crew and ankle socks. - The socks use bamboo fibers for moisture wicking, cooling and odor control. - Easy Care products have a cool-to-the-touch feel and also include UPF50 sun protection.
Between the lines: - Fieldsheer is positioning the launch around practical benefits, not just athletic performance. - The mix of recycled materials, sun protection and easy maintenance points to a broader lifestyle apparel play. - Replacing much of the Mobile Cooling line suggests Fieldsheer is simplifying its product architecture around a newer platform.
What's next: - The Fieldsheer Activewear collection will be available through the Fieldsheer website. - The line will also sell through Kohl’s, Target, Walmart, Home Depot and Acme Tool. - Fieldsheer is betting the new lineup can reach shoppers looking for comfort, durability and low-maintenance activewear across more retail channels.
The bottom line: - Fieldsheer is rolling out a broader activewear platform designed to deliver cooling, protection and durability in everyday clothing.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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