ZoomInfo and Konnectify launch two-way GTM.AI integration

ZoomInfo and Konnectify have launched a native integration that lets mutual customers move verified ZoomInfo intelligence into Konnectify workflows and push Konnectify signal back into ZoomInfo audiences. The move ties workflow automation to ZoomInfo’s identity-resolved data graph and aims to reduce stale-data risk across B2B revenue operations.

Why it matters: - The integration gives go-to-market teams a way to use verified B2B data inside automation workflows without building custom middleware or relying on scraped inputs. - ZoomInfo’s GTM.AI layer also lets Konnectify customers send licensed signal back into ZoomInfo, which can improve audience targeting and reduce data silos. - The model matters because stale contact data can weaken enrichment, prospecting, qualification, and ABM decisions at scale.

What happened: - ZoomInfo and Konnectify launched a native, two-way integration. - The integration brings ZoomInfo’s verified data graph into Konnectify workflows across more than 500 connected apps. - Mutual customers can pull verified company and contact records from ZoomInfo into Konnectify Pipeline Enrichment, Outbound Prospecting, and Inbound Qualification agents. - Konnectify customers can also build a Custom Data Connector that pushes Konnectify-licensed signal into ZoomInfo GTM Studio Audiences.

The details: - The ZoomInfo data source is the GTM Context Graph, which contains identity-resolved intelligence on more than 100 million companies, 500 million contacts, and billions of signals. - ZoomInfo says the graph refreshes continuously and exposes the same verified record across every surface that uses it. - The Konnectify connector is native, so customers do not need to bring their own API key, build middleware, or run a custom pipeline. - GTM Studio Audiences can accept Konnectify-sourced enrichment, intent data, product telemetry, third-party enrichment, and custom scoring alongside ZoomInfo’s native signal. - A marketing team can layer a propensity score built in Konnectify into ZoomInfo ABM workflows without exporting data or running a manual sync. - The integration runs through GTM.AI, ZoomInfo’s headless GTM context layer, which exposes the GTM Context Graph and agentic orchestration through API and Model Context Protocol. - ZoomInfo says GTM.AI already supports integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, Claude, and ChatGPT. - GTM.AI applies access control, permissioning, AI policy, and audit logging across ZoomInfo, partner platforms like Konnectify, and customer-built agents. - Mutual customers use their existing Konnectify license for both directions, with no net-new infrastructure to buy or maintain.

Between the lines: - The launch positions ZoomInfo’s verified data graph as the backbone for both enrichment and audience activation, not just as a point data source. - The two-way design is meant to differentiate this from standard iPaaS connections that often move data in one direction and depend on customer-owned inputs. - The governance message is as important as the data-sharing model, since AI workflows are only as reliable as the controls around them.

What's next: - ZoomInfo says Konnectify now joins a growing set of live integrations on the same GTM.AI infrastructure. - The companies are likely aiming to drive adoption among revops, marketing, and sales teams that want connected workflows without extra infrastructure. - More use cases should emerge as customers combine Konnectify automation with ZoomInfo audience building and identity resolution.

The bottom line: - ZoomInfo and Konnectify are linking verified data, workflow automation, and governance in both directions, with the goal of making AI-driven GTM systems more accurate and easier to operationalize.