Reviva Labs expands lip care line with mask, scrub and kit

Reviva Labs has added three lip care products to build a fuller routine around its top-selling Vitamin E-Stick Lip Balm. The new items are available now, with one kit sold only direct-to-consumer and retail placement still underway.

Why it matters: - Reviva Labs is turning a single best-selling lip balm into a multi-step lip care routine. - The new lineup gives the brand a way to serve prep, overnight repair and daily maintenance in one system. - The launch could deepen customer loyalty around the Vitamin E-Stick franchise and increase basket size.

What happened: - Reviva Labs on June 9, 2026 announced immediate availability of three new lip care products. - The new products are the Overnight Lip Repair Mask, Organic Sugar Lip Scrub and Renew & Repair Lip Care Kit. - The Overnight Lip Repair Mask and Organic Sugar Lip Scrub were first unveiled at Natural Products Expo West. - The mask and scrub are available through distribution partners, direct-to-consumer at revivalabs.com, and on Amazon. - The Renew & Repair Lip Care Kit is available exclusively direct-to-consumer at revivalabs.com. - Retail placement for the new products is underway.

The details: - Reviva Labs has more than 50 years of heritage as a functional natural skincare brand. - The launch is built around the Vitamin E-Stick Lip Balm, one of Reviva Labs' top-selling products. - Reviva Labs said the existing line did not include a product to prepare lips before the E-Stick or repair them more intensively overnight. - The Organic Sugar Lip Scrub is designed as the first step in the routine. - The scrub uses organic sugar crystals for controlled exfoliation and plant oils for cushioning. - Reviva Labs recommends using the scrub one to two times weekly before treatments or long-wear lip color. - The Overnight Lip Repair Mask is designed to work during sleep. - The mask combines plant waxes and emollients with Sweet Almond Oil, Jojoba Oil, Shea Butter and Buriti Fruit Oil. - Ceramide NP supports the natural lip barrier. - Sea Buckthorn extract and mixed tocopherols provide antioxidant support. - The Renew & Repair Lip Care Kit includes one Organic Sugar Lip Scrub, one Overnight Lip Repair Mask and two Vitamin E-Sticks. - Reviva Labs says the kit is a permanent SKU and is intended to support regimen adoption and basket growth. - Reviva Labs also said the kit anchors the new lineup around the E-Stick franchise customers already know. - Retailers and distributors can contact their Reviva Labs sales representative or reach the team at 856-428-3885 or sales.us@revivalabs.com.

Between the lines: - The launch shows Reviva Labs leaning into routines, not just individual products. - A scrub-plus-mask-plus-balm structure gives the brand more ways to position lip care as a regimen with multiple purchase points. - The exclusive DTC kit suggests Reviva Labs is using direct sales to bundle the new products and steer repeat buying.

What's next: - The Overnight Lip Repair Mask and Organic Sugar Lip Scrub should continue rolling out through distribution partners and retail placement. - The Renew & Repair Lip Care Kit will remain a direct-to-consumer offering at revivalabs.com. - Reviva Labs is likely to keep building the lip care franchise around the Vitamin E-Stick as the new products gain traction.